Data Protection Policy of ProSiebenSat.1 Media SE

Information on data collection, processing and use

For ProSiebenSat.1 Media SE, Medienallee 7, 85774 Unterföhring, Germany, your trust in the correct handling of your data is an important prerequisite for the success of the offer of ProSiebenSat.1 Media SE. The collection, processing (including storage, modification, transfer, locking and deletion) and use of your data will always be in compliance with the applicable data protection law provisions.

1. Collection, processing and use of personal data

a) What is personal data?

Personal data means information regarding the identity of a person, such as name, address, telephone and fax number, date of birth or email address.

b) Is personal data collected, processed and used in connection with the usage of the online offer?

In principle, the offer can be used without the storage of personal data. If personal data is collected, processed and used nevertheless, ProSiebenSat.1 Media SE will inform you at the respective time or ask you to enter your personal data yourself – for example for the participation in a contest or for the registration for a service. In such a case, your personal data will only be collected, processed and used for this specific purpose and in compliance with the principle of data economy.

Any personal data you provide will be collected, processed and used solely by ProSiebenSat.1 Media SE, as the responsible organization. ProSiebenSat.1 Media SE will not pass on your personal data to any third party, in particular not to companies or other organizations, unless you provide your express consent or ProSiebenSat.1 Media SE is legally required to disclose such data, for example due to the order of a court or an official order. If, in the context of commissioned data processing in accordance with sec. 11 of the German Federal Data Protection Act, ProSiebenSat.1 Media SE commissions third parties with the collection, processing and use of data, this will also only occur in compliance with the statutory data protection provisions.

2. Collection, processing and use of usage data

a) What is usage data?

Usage data means data that can be collected upon the opening of each webpage.

b) How is usage data collected, processed and used in connection with the usage of this offer?

When you visit the offer, ProSiebenSat.1 Media SE stores your usage data for a short period of time of four (4) business days. The following data is stored: the domain name or IP address of the requesting computer, the data request of the Client (file name and URL), the http response code, the website from which you visit us as well as the date and the duration of your visit. The storage is performed in order to detect errors in or the misuse of our online offer and of our telecommunication services/equipment, if the latter are required for the creation of further connections and/or for invoicing purposes.Your usage data will not be analyzed for the creation of a personal usage profile unless you have expressly consented to such a use. In the case of errors or misuse, we reserve the right to file charges with the law enforcement authorities. There will be no other usage or disclosure to third parties of your usage data collected as described above.

If you expressly register, a collection, processing or use of your usage data for invoicing purposes might be necessary. In this case, your usage data will be stored for a period of no longer than six months after the issuance of the invoice; it will only be stored longer if and for as long as the User raises objections against the invoice or fails to pay the invoice despite a payment request.

If the data is required for compliance with storage periods dictated by law, by the articles of association or contracts (including contracts with third parties), we will lock the data in accordance with statutory provisions. Any usage data will be collected, processed and used solely by ProSiebenSat.1 Media SE, as the responsible organization. ProSiebenSat.1 Media SE will not pass on your personal data to any third party, in particular not to companies or other organizations, unless you provide your express consent to ProSiebenSat.1 Media SE or ProSiebenSat.1 Media SE is legally required to disclose such data, for example due to the order of a court or an official order. If, in the context of commissioned data processing in accordance with sec. 11 of the German Federal Data Protection Act, ProSiebenSat.1 Media SE commissions third parties with the collection, processing and use of data, this will also only occur in compliance with the statutory data protection provisions.

3. Correction of data and revocation

a) If you are no longer interested in obtaining certain information or offers, or if you no longer want to obtain the information/offers through a specific channel, please use the settings in your account or email us at the following address: ProSiebenSat.1 Media SE will immediately comply with your request.

b) You can also contact the above mentioned address if you would like to revoke your consent to the collection, processing and use of your data in the future. In this case, ProSiebenSat.1 Media SE will immediately delete any of your data stored in this regard, if, taking into consideration the contractual purpose, such deletion is possible and if no mandatory statutory reasons prevent a deletion. Please note that due to technical and organizational reasons, an overlap between your revocation and the use of your data in the context of an ongoing campaign may occur.

4. Use of cookies

We would like to point out that this service uses cookies. It is not a prerequisite for the usage of the service that the Visitor/User accepts the cookies. However, some functions might not be available if cookies are blocked.

a) What are cookies?

A cookie is a small text file, which is sent by the respective servers when the service is visited and cached on the hard drive of the respective User. If the respective server is once again contacted, the User’s browser will sent the previously received cookie back to the server. The server can analyze the information received through this procedure in different ways. There are generally two types of cookies. First, there are session cookies which are only stored for a respective visitor session. This means that the cookies will be automatically deleted once the Visitor/User closes the respective service. Second, there are temporary/permanent cookies which are stored on the User’s data carrier for a longer period of time or indefinitely.

b) How does ProSiebenSat.1 Media SE use cookies?

ProSiebenSat.1 Media SE uses session cookies as well as temporary/permanent cookies for its services. When a User visits a service, the cookies are sent to the User’s browser and stored on the User’s hard drive. These cookies help to make our offer more user-friendly, more effective and safer. The cookies do not contain any personal data or personal information on the User so that it is not possible to identify a person based on the information obtained by means of the cookies. The obtained information serves exclusively for the purpose of creating statistics on the usage of our offer. Thus, we can optimally adapt our offer to the wishes of you, our Client. The session cookies are automatically deleted from the Client’s hard drive at the end of the browser session. However, ProSiebenSat.1 Media SE also uses cookies that remain permanently on the User's hard drive. These cookies are required for identifying the Visitor upon his next visit and for determining which settings and entries the specific User requires. These cookies remain on the hard drive and delete themselves automatically after the predetermined period of time.c)

c) Which data is contained in the cookies?

Through the cookies, information on certain usage behavior, visited pages of the ProSiebenSat.1 Media SE services etc. is stored. However, no personal data is stored. Therefore, the stored cookies do not make it possible to link usage behavior to a specific or identifiable person. When cookies are used, encoded numbers are assigned to them. Name, IP address, addresses and other personal data, however, are not contained in these cookies and the cookie ID numbers can never be linked to personal data. The information transferred to Red Arrow GmbH is generalized in such a manner that we only obtain information on what sites have been visited, which films have been viewed or which individual pages on the homepage have been clicked on. This information is only transferred and stored under a pseudonym, which cannot be linked to the name. Thus, the storage only serves for an internal assessment of the efficiency of contents on the pages of ProSiebenSat.1 Media SE and not for the analysis of personal usage behavior of identifiable individual Users.

d) Are cookies from third-party providers, web beacons or online behavioral advertising also used?

The advertisements in this offer are optimized to coincide with your projected interests based on the anonymous collection and processing of your usage behavior. To do this, third-party companies acting on our behalf place cookies on your computer that are used to gather usage data. This is data that may be recorded as you navigate the pages of this online offer or click on advertisements. In this way, we can analyze the use of online advertisements that are of interest to you and may match your preferences (“online behavioral advertising”). Under no circumstances is personal data (such as names, addresses, e-mail addresses) stored. Insofar as IP addresses are recorded, they are rendered non-personally identifiable to ensure that they cannot be linked to a specific person.

ProSiebenSat.1 Media SE has committed itself to voluntary self-regulation by the Deutscher Datenschutzrat Online-Werbung (DDOW). The user can read the self-regulation code by which we are bound (code of conduct for telecommunications providers – first parties) at the following link:

More information about online behavioral advertising is also available on the consumer portal On, you can also use the link below to activate or deactivate the collection of usage data by additional providers and view the activation status with various providers:

We use the following tracking tools for our services:

Google Analytics

In the context of this offer, we use Google Analytics, a web analytics service of Google Inc., USA (“Google”). Google Analytics uses cookies which make it possible to analyze your usage of our online offer. The information on your usage of our offer (including your IP address) generated by the cookies is sent to a Google server in Europe or respectively in a member state to the Agreement on the European Economic Area for the anonymization of the IP address so that the option to trace the data back to an individual is excluded. Only after the anonymization of the IP address, this shortened IP address will be transmitted to a server in the United States. Only in exceptional cases, the complete IP address will be transmitted to and shortened on a Google server in the United States. As commissioned by us, Google will use the information generated by the cookies in order to analyze your usage of the offer, to compile reports on the usage of the offer and to provide additional services in connection with the usage of the offer and general Internet usage. The (shortened) IP address will not be associated with other Google data. In addition to using the above mentioned browser settings, you can prevent the processing of your data by Google by downloading and installing the browser plugin available under the following link:

e) What is on-site targeting?

On the web pages of ProSiebenSat.1 Media SE, data is stored by means of the above mentioned cookies (session cookies and temporary cookies) in order to optimize advertisements. However, in this case as well, the data cannot be linked to the individual person. It is merely collected data for the optimization of the website.The data is used to make it possible to provide advertisement/special offers and services tailored to the respective user. Thus, the offer is even more attractive to the Client and can be used in a better and more user-friendly manner. This is the only way to provide advertisement/services tailored to the interests of the respective Client. Thus, the Client only receives advertisement that he is interested in and not a wide range of general advertisement. Apart from this, the Client may, of course, withdraw his consent to receiving advertisement in general.

f) What is retargeting?

Retargeting works similar to on-site targeting. The essential difference between the two is that re-targeting also involves third-party companies. The service of ProSiebenSat.1 Media SE also uses so-called retargeting software. Through this technology, advertisement may also be addressed to the User when he is visiting the webpages of the partners of ProSiebenSat.1 Media SE. Thus, the User can be provided with advertisement in accordance with his interests even beyond the range of services of ProSiebenSat.1 Media SE. To this end as well, the above mentioned cookies (session cookies and temporary cookies), which readout the previous usage behavior, are used. In this case, too, the data stored or forwarded cannot be linked to an individual User. The partner of ProSiebenSat.1 Media SE does not receive any personal data of the User either. Advertisement is merely displayed on the pages of the partners as well, without the data (cookies storing the usage behavior) being linked to the personal data of an identifiable individual. The third party is not able to link the usage behavior to the respective individual either.

g) How can the placement of cookies be excluded altogether?

Of course, the User can prevent the placing of cookies altogether, permanently or only temporarily, through the respective browser settings (please click here for more detailed information). If the Client adjusts the browser settings accordingly, he might no longer be able to use all the services and/or functions of our offer completely. Each browser can be set in such a way that cookies are always refused. If the Client wants to refuse the placing of cookies, he may proceed in accordance with these technical notices.

Please note that if you delete the cookies from your browser, the settings in connection with the processing of your information by ProSiebenSat.1 Media SE or by third parties, respectively, will be deleted as well. Thus, if the User deletes the stored cookies from his browser, he will also have to once again adjust the desired settings regarding the processing of information by ProSiebenSat.1 Media SE or by third parties, respectively. The deletion of all cookies might also lead to the deletion of opt-out cookies regarding specific data processing settings.

5. Use of so-called social plugins


Facebook Social plugins of the social network, which is operated by Facebook Inc., 1601 S.California Ave, Palo Alto, CA 94304, USA (“Facebook”), are integrated into the webpages of this offer. Examples of such so-called social plugins are the Facebook recommendation function, the Facebook “Like” button, the Facebook “Share” button, the Facebook “Livestream” and the Facebook comments box. These functions are constantly further developed and extended by Facebook. Such a so-called social plugin is marked by means of a clearly visible Facebook logo (e.g. a white “f” on a blue square or a “thumbs up” symbol) or by the addition “Facebook social plugin”. If a respective webpage containing such so-called social plugins is opened, the User's browser establishes a direct connection with the Facebook servers. If the User is registered with Facebook and logged into his Facebook user account, Facebook will receive the information that the respective webpage was opened by the User. If the User actively uses a so-called social plugin, for example by clicking on the “Like” or the “Share” button, or by leaving a comment in the comments box on the respective webpage, the corresponding information will be directly transmitted by the User’s browser to Facebook, where it will be used. If the User wants to prevent Facebook from collecting the above mentioned information when he opens a respective webpage, we recommend that the User obtain information in this regard on the Facebook website and/or logout from Facebook before opening a page with a so-called social plugin. In addition, the User might have to delete existing cookies from Facebook from its own browser.

The purpose and extent of the data collection, the further use and usage of the data by Facebook as well as the corresponding rights and possible settings for the protection of privacy can be inferred from Facebook’s Data Policy. Please note that Facebook continuously enhances the social network and informs about the pertaining data use.

Further information in this regard is available in Facebook`s Data Policy under

If you want to prevent Facebook from being able to link your visit of our pages with your Facebook user account, please logout from your Facebook user account.


Our Internet presence uses the “+1″ button of the Google Plus social network, operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). The button can be recognized by the “+1″ symbol on a white or colored background.

If you call up any website of our Internet presence, which includes said button, your browser will directly connect to the Google servers. The contents of the “+1″ button will be directly transmitted from Google to your browser, which will incorporate it into the website. We therefore have no impact on the scope of data collected by Google using said button. According to Google, no personal data are collected without clicking on said button. Such data, including the IP addresses, are collected and processed only from members who have logged in.

To learn more about purpose and scope of data collection and further processing and use of data by Google as well as your relevant rights and settings options to protect your privacy, refer to the Google Privacy Policy regarding the “+1″ button:

If you are a Google Plus member and do not wish Google to use our Internet presence to collect your data and link them to your stored Google membership data, you should log out of Google Plus before visiting our Internet presence.


Functions of the service Twitter are integrated into our pages.These functions are offered by Twitter Inc., Twitter, Inc. 1355 Market St, Suite 900, San Francisco, CA 94103, USA. If you use Twitter and the "retweet" function, the webpages you visit will be linked to your Twitter account and made visible to other users. In this context, data is transferred to Twitter as well.

Please note that we, the provider of the pages, do not obtain any knowledge of the content of the transferred data nor of how Twitter uses said data. Further information in this regard is available in the Twitter Privacy Policy under

You can change your Twitter privacy settings in your account settings under

6. No liability for the websites and data protection policies of our partners

On its pages, ProSiebenSat.1 Media SE refers to different cooperation partners, which, in turn, offer tele-media services, in particular, websites, for retrieval. Usually, these partners will have their own data protection statements. ProSiebenSat.1 Media SE does not assume any liability for these statements which have no connection to ProSiebenSat.1 Media SE. Please visit the respective websites to obtain information on their applicable data protection practice.

7. Data security

ProSiebenSat.1 Media SE takes any reasonable technical and organizational measures to make a secure collection, processing and use of your data possible. In order to prevent unauthorized access or unauthorized disclosure and in order to ensure the accuracy of the data and the authorized use of the data, ProSiebenSat.1 Media SE has established respective technical and organizational procedures to secure and protect the data that ProSiebenSat.1 Media SE requests online. However, ProSiebenSat.1 Media SE still cannot accept any responsibility or liability for the disclosure of your data due to errors occurring during data transmission and/or unauthorized third-party access. ProSiebenSat.1 Media SE makes best efforts to treat your personal data responsibly, in particular to protect and ensure your privacy.

8. Questions / suggestions

If you have any questions or suggestions regarding data protection, feel free to contact ProSiebenSat.1 Media SE by email at

9. Changes to the Data Protection Policy

ProSiebenSat.1 Media SE reserves the right to change this Data Protection Policy at any time in compliance with the applicable data protection laws. If you have provided your consent to this Data Protection Policy in the context of the registration, ProSiebenSat.1 Media SE undertakes to inform you about the changes to this Data Protection Policy in a suitable place.

Stand: 19.Juli 2016

Technical notices

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